Wednesday, January 22, 2014

Creating an Environment for Innovation Though Evaluation & Feedback: 8 Tips and Warnings


For individuals and systems to flourish during these transformational times, which do you think serves that goal better, a bit of risk, a bit of failure and a good deal of feedback OR safely doing what has always been done?  If you weigh in on risk, failure and feedback, please read on.  If you choose safety in complacency, save yourself some time and make a different decision.

Before we can talk about effective feedback, which we define as supporting professional growth in your school or system, it is essential to consider the much celebrated belief that, “There is no such thing as failure only feedback.”  In theory this is supposed to help our egos get past our malfunctions. In reality, most of us are secretly hoping to be told how amazing our teaching or leading is and hearing otherwise makes us both uncomfortable and defensive.

Keeping that very real human tendency in mind when sharing feedback, below are 8 suggestions a leader whose focus is growth in folks and systems may choose to follow:

1.    Ask others how they prefer to receive the feedback.  This is the bottom line for respect. 
2.    Know that while sharing feedback will help oneself and others improve, it will also cause most folks to squirm a bit – that is OK.
3.    Differentiate the feedback, based on the rating of the performance.  (please see: http://www.bloomberg.com/news/2013-03-15/the-ideal-praise-to-criticism-ratio.html)
4.    Provide feedback in a way that matches the receiver’s value system.  People pay attention more to that in which they find importance.
5.    Follow common knowledge regarding giving feedback: timely; connected to a goal; specific; actionable and connected to practice.
6.    Create a structure of feedback - one that constantly communicates how things are going.
7.    Keep in mind that generally people change their behavior when provided with an environment for change and specific cognitive maps that outline a “plan” in their heads.  Therefore, the onus is on the leader/evaluator to ensure that the environment and maps, which Art Costa refers to mental rehearsals, are clearly communicated in a culture of high expectations.  (Costa,Arthur & Garmston, R. Cognitive Coaching. Norwood, MA: Christopher-Gordon Publishers, 1994. )
8.    Remain keenly aware of the fact that the meaning or your communication is the response that it elicits; regardless or your intentions.  As many have experienced – the intended message is not the received message.  Tip:  See suggestions 1-7



How educational leaders model the practice of effective feedback for teachers not only helps teachers in improving their own performance but also provides mental models of effective practices for these teachers to use with their own students. Feedback in every relationship in the schoolhouse matters!  Synthesizing more than 900 educational meta-analyses, researcher John Hattie has found that effective feedback is among the most powerful influences on how people learn. (John Hattie, Know They Impact, Educational Leadership Feedback for Learning September 2012, Vol. 70, No. 1)

Please join us at Ignite’14 to share thoughts and practices regarding this most fundamental of educational practices for positive transformation.

Sharon can be reached at:  ienvision@mac.com or @ienvision